The Story Behind Our Plastic-Free Store 

At Melixir, we are committed to deepening our connection with nature. As the pandemic continues, our team has been brainstorming creative ways to bring Melixir "to life."

This short film highlights the inspiration behind our Plastic-Free Store, featuring Yerin (Head of Spatial Design & Contents) and Koeun (Head of Brand Design), the creative minds behind this pop-up. They had two clear goals in mind:

1. Create a full sensory experience.
2. Make it interactive.

We invite you to enjoy this Behind the Scenes video as we reflect on the journey of creating our Plastic-Free Store.

 

 

Transcript:

Yerin: Parnas Mall in Seoul is known for its constant flow of people. We started this project with the hope that those busy individuals could step into our space, take a break, and experience mindfulness.

Yerin: Hi, I’m Yerin, and I’m in charge of Spatial Design & Contents at Melixir. I led the planning, design, and execution of “The Plastic-Free Store.”

Koeun: Hi, I’m Koeun, Head of Brand Design at Melixir. As the brand manager, I made sure the final space embodied the look and feel of “Melixir.”

Koeun: This pop-up wasn’t our first. Our first was in Yeongdeungpo, Korea. While it was successful, we learned valuable lessons and applied those improvements to this pop-up.

 

"A full sensory experience through touch and smell."

Koeun: We wanted this pop-up to be more than just a display of products. We aimed to create a space that provided a full sensory experience, engaging touch and smell as well.

Yerin: While we kept the overall flow from the first Plastic-Free Store, we paid special attention this time to the raw materials we used and how best to communicate Melixir’s values to consumers. We incorporated natural elements like green tea, tree bark, coal pieces, and cypress leaves as objects to design the space.

Yerin: For the individual gifting boxes, rather than creating something new, we wanted to use the resources we already had, reflecting spatial sustainability and Melixir’s core values.

 

 

"Ours was a bit more interactive."

Koeun: Compared to other branded pop-ups, ours was more interactive. One of the highlights was the empty bottle collection zone, which expanded on our existing online campaign where delivery drivers pick up empty bottles. By bringing this concept to life in a visually impactful way, we created an engaging experience that resonated with consumers.

Yerin: Melixir is a brand with strong core values, which we’ve expressed digitally, but haven’t had many opportunities to showcase offline. This pop-up allowed us to highlight our high-quality ingredients and tell the stories behind them. Our design focused on visually representing the key ingredients for each product in a simple and accessible way.

Koeun: Due to COVID-19 regulations, we couldn’t have testers out for our products. I was disappointed by this, so we found a creative solution—displaying formulations in beakers. This allowed us to highlight not just the finished products but also their ingredients and textures.

 

"A Melixir-style space is a space that feels genuine."

Koeun: The most memorable part of this project was working together as a team from start to finish—handling everything from contracting and planning to transporting products and replenishing stock while welcoming customers. It was an incredibly meaningful experience for all of us.

Koeun: One customer left a lasting impression on me—a middle-aged woman who brought eight empty bottles to our pop-up. It made me realize just how passionate our customers are about our brand, and it motivates me to keep striving for excellence.

Yerin: To me, a Melixir-style space is one that feels genuine. Everyone’s definition of “healthy” is different, but if people can feel the sincerity and wellness in the space we’ve created, then we’ve succeeded in building a true Melixir space.

 

Moments from our pop-up (5/20/21~5/31/21):