Hi everyone! We are excited to announce that Melixir has officially entered Sephora—a global prestige beauty retailer affiliated with Louis Vuitton Moët Hennessy (LVMH), which owns luxury brands like Louis Vuitton and Fendi.
Starting August 5, 2021, Melixir products became available in all Sephora stores in Korea and on Sephora's official website, showcasing a variety of premium vegan skincare lines. We chose to partner with Sephora because they are dedicated to discovering and promoting potential domestic beauty brands, and we aim to highlight Melixir's brand value and product excellence.
Opening Events at Sephora
To celebrate our entry into Sephora, we launched a series of online and offline promotions offering exclusive benefits only available at Sephora. We also hosted a special event at the offline stores, including our empty bottle recycling campaign, 'me:cycle'. This initiative marks the first time Sephora has introduced a store-wide empty bottle collection system.
For those who may not be familiar, 'me:cycle' is an ongoing campaign in partnership with TerraCycle, a global recycling consulting company. We collect empty cosmetic bottles from customers, which are then transformed into new recycling resources through processes of crushing, washing, and pelletization.
Sephora Store Information
Melixir is available at all Sephora stores in Korea, both online and offline, including Sephora IFC Mall, Lotte Young Plaza, Lotte World Mall, Parnas Mall, and Hyundai U-Plex. We are also expanding our presence in global Sephora stores across multiple countries in Asia, including Singapore, Malaysia, Thailand, Hong Kong, and the Philippines. You can now shop our best-sellers, including the Vegan Airfit™ Sunscreen, Vegan Lip Butter™, and Vegan Relief Facial Moisturizer, at your nearest Sephora location.
For more information about our global Sephora stores, please check out our official Instagram (@melixirskincare)!