Hana Lee, Founder & CEO of Melixir
Founder’s Note: The Story Behind Melixir
An interview with Hana Lee, Founder & CEO
“Melixir is a skincare brand that inspires sustainable, healthy lifestyles through vegan products.”
That’s how Hana Lee, founder of Melixir, introduces the brand she launched in 2018. Rooted in Korean traditions and fueled by a global vision, Melixir was born from a desire to create gentle, plant-based skincare that feels as good for the planet as it does for the skin.
In this candid interview, Hana shares how Melixir came to life, what keeps her motivated, and where the brand is headed next.
A Day in the Life
“My day starts with prioritizing key tasks and reviewing our sales and marketing data. Before lunch, I meet with our product development lead to test samples and brainstorm ideas. After checking in with department heads, I spend time thinking about culture—how to make sure everyone at Melixir is focused, aligned, and inspired.
After work, I often unwind by reading customer reviews. It helps me stay connected to the people we serve. If someone tags us, I follow up and learn more about their lifestyle. It’s part of how we grow: listening deeply.”
The Spark Behind the Brand
The idea for Melixir began in San Francisco in 2014. While working at a beauty company, a customer asked Hana if the products were vegan and cruelty-free. The answer was no—like most brands at the time. That question stayed with her.
“At 27, I decided I wanted to build something meaningful. I had sensitive skin, and plant-based products had always worked best for me. I envisioned skincare that was rooted in nature, designed for sensitive skin, and made without compromise.”
The name Melixir comes from “me + elixir”—a personal take on the idea of a healing potion. The first products were launched through crowdfunding: a vitamin C serum and a vegan squalane oil made from sugarcane. The response confirmed she was on to something.
Growing with Purpose
From the start, Hana focused on building a strong brand identity. She visited over 20 manufacturers before finding one aligned with her vegan philosophy. She refined everything—from product formulations to packaging—with the help of a small but passionate team.
“Our designer Koeun joined in 2019 and helped evolve our brand toward simplicity and authenticity. Many of our team members, like our Customer Success Manager, started out as customers themselves. That kind of belief in our mission is what makes our team so special.”
More Than Just Skincare
Why do people love Melixir—even those who aren’t vegan?
“Our philosophy speaks to anyone seeking wellness, simplicity, and conscious living. People trust our formulas, love our aesthetic, and connect with our values.”
Staying Motivated
“Running a business isn’t always easy. But when I read our customer reviews or see our team achieve something together, it’s incredibly rewarding. I also make time for Netflix or books.”
Her advice to aspiring entrepreneurs?
“Don’t hold yourself back. Setbacks are part of the journey—keep going.”
What’s Next for Melixir?
“I want Melixir to help people live healthier, more confident lives. We don’t need to be perfect, but we do need to keep growing—with integrity and purpose.”