Tini, Product Developer at Melixir

[Interview] Melixir’s product developer, Tini, discusses the principles and challenges of developing clean, sustainable vegan skincare products.

Hello, Tini! What is your role at Melixir?

I’m responsible for developing a variety of skincare and body care products at Melixir. My role involves everything from market research to production, ensuring that we release only the best products. I meticulously oversee the manufacturing process, focusing on sourcing healthy, effective ingredients and finding eco-friendly materials. I also set our quarterly and yearly production timelines and address any issues that arise during product development.

 

Tell us more about the product development process!

We begin with research to determine which ingredients are best suited for different skin types. Then, we conduct market research, developing a concept around the final product and its marketing strategy. Once we’ve selected the best ingredients, we create samples and move into the compliance testing phase. If the product passes all tests, we finalize the packaging design and start production. Throughout the production process, we continually test for quality to ensure we’re delivering the best product to our customers.

After the launch, I review customer feedback to gauge how the product is being received. I appreciate how candid our customers are, providing insight into what they love and what can be improved. Their feedback is invaluable and often helps shape future product developments or refinements to existing products. The customer’s voice is central to our entire process—it's the most important factor in developing high-quality products.

 

What is your daily routine at the office?

My day starts with checking emails from manufacturers and suppliers to make sure everything is on track with production. I follow up on the current production schedule to ensure timely delivery. I also have daily product development meetings with Hana, our CEO, where we discuss the progress of product development and align on next steps.

Throughout the day, we review customer feedback, research plant-based ingredients and eco-friendly packaging technologies, and plan future product lines. Lately, we’ve been working on new shades for our best-selling Vegan Lip Butter and developing new body care products infused with our signature scents. Since many of our customers have sensitive skin, we focus on making all of our products safe and effective for even the most delicate skin.

 

How do you come up with ideas for new products?

We value customer feedback immensely, so I read a lot of reviews, especially for our best-sellers. This helps us understand what our customers want and often sparks new product ideas. We also stay on top of industry trends and research innovative ingredients and materials that haven’t been widely used by other brands.

For example, our Vegan Relief Facial Moisturizer features hemp seeds, which have excellent hydrating properties. When I first proposed using hemp seeds in our products, they weren’t widely used in Korean cosmetics. It took a lot of research to incorporate them effectively, but the successful launch of the product proved that the effort was worth it. The positive reception has been really rewarding.

 

Who do you mainly collaborate with during product development?

I work closely with Hana and our designer, Koeun. Clear communication among the three of us is essential to stay aligned on product direction and marketing strategies. Since sustainability is a core value for Melixir, we also spend a lot of time discussing eco-friendly packaging options. I also collaborate with Mina, one of our sales representatives, to ensure smooth product development and delivery schedules.

 

Developing products that many people enjoy must require a lot of responsibility. What’s the most important aspect of creating a good product?

At Melixir, we’re committed to sustainability and respecting nature. So, it’s crucial that our products benefit the skin without using any animal ingredients. We prioritize eco-friendly, plant-based ingredients that are safe and effective. This requires constant research and testing to ensure our products meet these standards.

 

Melixir's products minimize chemicals, are cruelty-free, and use eco-friendly materials. What challenges do you face in launching vegan cosmetics?

The biggest challenge is reducing our reliance on plastic, which is difficult with current technology. For instance, when developing our Vegan Lip Butter, we wanted to use biodegradable packaging but found it impossible with today’s options. While we had to use plastic in the end, we’re continuing our research and hope to provide biodegradable packaging for this product in the future.

 

Some people believe that eco-friendly products are less effective. Can you explain why Melixir's products are different?

Melixir’s products are gentle and non-irritating, making them ideal for sensitive skin while still being highly effective. Many conventional cosmetics promise fast results but can be harsh on the skin. Our approach prioritizes long-term skin health, which is why our products stand out.

 

Besides using eco-friendly ingredients and being cruelty-free, what else makes Melixir unique?

Melixir products are easy, natural, and simple to use. Even without harsh chemicals, our formulations are highly effective, so users don’t have to worry about over-applying or potential side effects. Our products are designed for all ages, genders, and skin types, making them accessible to everyone.

As a male developer, I also consider how our products will resonate with men. For example, our Vegan Lip Butter shades—Agave, Nude Crumble, and Red Velvet—are universal and natural-looking. I personally use Nude Crumble because it hydrates without looking like makeup. Melixir is designed to appeal to anyone, regardless of gender or age.

Additionally, our product designs are sleek and functional. As someone who values aesthetics, I appreciate that our products look stylish while being easy to carry around.

 

What are the pros and cons of working at Melixir?

I love the open, transparent culture at Melixir. Our team is young and empathetic, which makes collaboration easy. I also love having the freedom to create products that reflect my ideas. For instance, I have combination skin, so I developed our Vegan Balancing Toner for others with similar skin concerns. It’s rewarding to help people with the same issues.

The downside is that being responsible for product development at a small startup can be overwhelming. However, I see this as an opportunity for growth, and I enjoy the challenges it presents.

 

There must be stressful days. How do you deal with stress?

Stress is inevitable, especially when there are issues with scheduling or product delivery. To relieve stress, I exercise regularly. I used to go to the gym, but now I work out at home due to COVID-19. Watching Netflix also helps—I’m currently enjoying The Secret Forest 2, and it’s great!

 

Finally, tell us about your vision for Melixir’s future.

I want Melixir to be a brand recognized by everyone for promoting health and sustainability. We’ve achieved great success in Korea, and I hope to see us expand globally and achieve the same success abroad.